1 min read



"Why don't they just..." - that use to be me when I complain about the apps I use or businesses I frequent.

The more you build a product the more constraints you create because of interdependencies.

Refraction affects our worldview but doesn't mean things are broken.

A business has made design choices that affect its customers in different ways.

Good consumers can identify the merits and flaws of a product.

Great consumers will voice their feedback constructively.