Refraction

"Why don't they just..." - that use to be me when I complain about the apps I use or businesses I frequent.
The more you build a product the more constraints you create because of interdependencies.
Refraction affects our worldview but doesn't mean things are broken.
A business has made design choices that affect its customers in different ways.
Good consumers can identify the merits and flaws of a product.
Great consumers will voice their feedback constructively.